Sonar Platform
Sonar Platform
Sonar Platform
Sonar Platform

Industry Analysis

Develop better company strategies by understanding trends and prominent topics making ground in your specific industry by analyzing a large number or related conversations.

Industry Analysis

Understand Your Company's Position From A Digital Perspective

Understanding the position of your company relative to other companies that produce similar products or services. Understanding the forces at work in the overall industry is an important component of effective strategic planning. Sonar Platform's digital based industry analysis enables companies to identify the threats and opportunities facing their businesses, and to focus their resources on developing unique capabilities that could lead to a competitive advantage.

One way in which to compare a particular business with the average of all participants in the industry is through the use of ratio analysis and comparisons. Sonar Platform's industry analysis solution utilizes in-house data collection and analysis applications such Sonar Analytics & Sonar Influence to draw such direct comparisons in the form of conversation share of voice, baseline positive and negative sentiment values, media exposure and other vital metrics and information.

Using digital and social media data in complement to other "traditional" means of industry analysis data both enhances and provides deeper quantitative and qualitative insights at faster speeds and without the provider of such information need to "opt-in" as conversations are publicly available for analysis.

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Case Studies

Industry Analysis



Auto: Audience Feedback & Industry Benchmarking

Astra Honda Motors (AHM) needed to maintain their position in digital opposed to their competitors and were under pressure by upper management in handling and containing negative issues related to the...


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Auto: Audience Feedback & Industry Benchmarking

Airlines: Utilizing Social Data To Serve Travellers Better

Here's how AirAsia pays close attention to their customers needs by listening to what they actually say on social.


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Airlines: Utilizing Social Data To Serve Travellers Better

Analytics: The Importance of Localized Insights to Power Social Media Campaigns

Data plays quite a major role in digital marketing, it gives brands and organisations’ insight to what is going on around them and what is in their consumer’s mind.


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Analytics: The Importance of Localized Insights to Power Social Media Campaigns

Experience The Power First Hand

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